Spring 2024 – Week 3 – Topic #3: Communication Models

Please share your opinion about this topic. Here a few sample questions:

  • Why are communication models so important?
  • Is there a model you prefer?
  • Can you analyze something going on in the news with one of the models introduced?
  • Did the lecture change your idea about communication?
  • Where do you spot problems in modern communication?
  • Do you agree on what I said about Aristotle’s model?
  • Etc.

193 thoughts on “Spring 2024 – Week 3 – Topic #3: Communication Models

  1. Communication models are so important because they directly help us understand and immerse ourselves in the content being talked about or written. If there had to be a communication model that I preferred it would probably be, Ethos, Pathos, and Logos, I had previously researched and discussed these models in one of my previous classes in fall, so its always interested me how these techniques can appeal to people psychologically. Adding on to this, I can see the practice of Ethos, Pathos, and Logos being used in the news such as specific news station using pathos during election time to bring more interest towards their preferred candidate, or a news station talk host sitting down and using logos by speaking in such a specific way to sway and appeal to the audience, and finally the use of ethos in a news setting by an anchor talking like the common man and being as upset or happy at a current issue that you as the viewer can relate to. In terms of the lectures content, it didn’t change my idea about communication, because I honestly had already discussed these in the fall semester, as well as in high school with my humanities class, but that’s not to say that this lecture was bad, as it was a nice refresher on topics that I’ve touched before, and this lecture was also great at showing specific examples to really help others understand the specifics of many communication models.
    Since the news was mentioned previously, it is also a problem with modern communication, as the appeal to emotions done usually keep people on a political extreme, regardless of that being the stations intent or not, and this leads to things such as hate crimes, assault, and other terrible crimes that are usually done out of passion for a certain political extreme, and unfortunately there are times where news stations downplay the severity of what happened, because the one committing the crime lines up with their ideology, therefore if they can they will soften the horror of what actually happen, when it shouldn’t be like that, and people especially in the political news industry need to stop enabling hate, but unfortunately hate gets the most views, no matter what every major billion dollar news station will play distressing news, because it brings in an audience, even if the audience is upset at them, because any promotion whether good or bad is good promotion in the eyes of corporate since it bring in millions of views to their station and the ads running generate them more money. Finally I just want to end it off by saying that not every practice of communication models are done in bad faith, I did mention some bad examples, but there are uses of it in video games where you need to make decisions, and that makes the story of the game more engaging, additionally there are also ads that use many communication models, but there’s always ads creative about their use of communication models, which makes them genuinely fun to watch or look at even if you’re not interested in that particular brand, which I actually find myself doing with Japanese ads since they’re usually very fast paced or silly or include some catchy song.

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    1. Definitely agree with your point about enabling hate in the political and news fields. There’s too much relying on triggering people’s emotions, but that’s an effective instrument nonetheless.

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    2. While I agree that appealing to the emotions of an audience can lead to negative outcomes I don’t think that it’s a problem unique to modern communication. I think it’s been happening for as long as humans have had language. The word demagogue, which refers to a politician who does exactly what you described, riling up people’s emotion to serve political ends, came from ancient Greece. Cleon of Athens, who lived around 400 B.C. is widely considered the first demagogue but I’m sure people were doing the same thing before there was a specific word for the practice.

      I think that demagoguery seems like a modern problem because modern mass communication makes it much easier. With the internet even ordinary people can reach an audience of millions. Before the internet a person needed to strike a deal with a television or radio network to reach that kind of audience. The networks served as gatekeepers. The internet also makes it easier to distribute images rather than just words. I think that pictures and especially videos generate a stronger emotional reaction in people than words alone.

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      1. It’s really interesting to learn about the term demagogue, I didn’t realize politicians have been doing that since the B.C.’s and that it isn’t a recent or new issue. I agree that mass comunication makes it a lot easier to reach millions and I agree with you saying that televisions and other networks served as forms of gatekeepers back in the day. The internet makes it so easy to spread information now a days and is capable of generating a lot of strong emotions in people compared to when they only had writing on paper or word of mouth.

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    3. In fact, I think it is inhumane for most politicians to use pathos and use the real suffering of the people at the bottom of the country who really need help as a tool for elections for their own selfish purposes, because some of them simply cannot do what they did before taking office. Ten percent of the content is inhumane to incite people’s emotions in this way and then forget about them after the election is successful, although they will also use Logos and Ethos to prove to the people the strength of their power and the effectiveness of their methods. The exaggerated speeches and promises of these politicians will mostly only bring negative effects to the people and even themselves, such as the sensational assassination of former Japanese Prime Minister Shinzo Abe in a street speech in 2022. During his speech, Shinzo Abe was shot from behind with a homemade pistol by a man who had served in the Japan Maritime Self-Defense Force. He died of his injuries. The murderer claimed that the assassination of Abe was because his mother was too superstitious in a cult that was closely related to the Abe family, which led to The twisted psychology of revenge caused by the destruction of his own family. This incident has brought great panic to the Japanese people, because politicians in high positions may be shot and killed by homemade weapons in broad daylight, let alone ordinary people. I think politicians should take this as a warning , we need to think about what is truly beneficial to the people.

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  2. Communication model is the cornerstone of our understanding and interpretation of communication process. In my dual roles as a college student and K-pop fan, the communication model has helped me better understand interactions in the academic field and in the entertainment community. Not only did it enable me to communicate more effectively with classmates, teachers, etc., but it also pushed me to better understand the perspectives and emotions of other fans in the K-pop fan community.The communication model played a key role in helping me avoid misunderstanding others’ meaning and improve clarity. In K-pop culture, understanding the message and accurately communicating my point of view is critical to building community interaction. Communication model is an important tool for me to improve the quality of communication in college study and entertainment activities.In addition, in today’s society, communication faces some challenges. First, information overload can make it difficult for people to filter and discern true information. The widespread use of social media platforms has also led to the spread of false and misleading information. In addition, the rapidity of communication (and non-face-to-face conversations) can lead to inappropriate dissemination of emotions, especially in hot-button topics.In college life, I may observe differences in communication skills, including challenges in written and oral presentation. Perhaps some people rely more on online communication and neglect face-to-face communication skills. This may increase errors in understanding and weaken interpersonal relationships. Diversity and inclusion are also becoming increasingly important in communication. Communication barriers can arise when dealing with the collision of different cultures and perspectives. Therefore, developing intercultural communication skills becomes crucial.

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    1. Hi! I agree that these models can give us a better understanding of communication in all types of environments. I think that is what make these so cool. I think a lot of us have a hard time interacting these days, especially communicating through social media and what not. But these communication models can help us send our messages out in more efficient ways and maybe teach us so media literacy, so we an break down (decode) messages easier. We can use these models to break down why an influencer may be trying to influence us, what message an artist is trying to send, or how are president is trying to sway us.

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    2. I really liked your post because you talk about how the material actually affects your life. You said that you have used these models to help communicate in your fandom, that being K-pop. I think it’s really important that we know how to use these models and the things we learn in our daily lives and you have accomplished that already.

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    3. I think the idea of communication models in relation to Kpop fandom can be an entire subject course. There are so many layers that go into the role of fans in the Kpop industry. Simply to say, there will be no Kpop without the passion of the fans. I think that the fans too play a large role in creating these groups and also creating what these groups produce. I mean even with the competition shows. The fans literally choose the idols they want to debut. And I would say some fans are hard on the idols to perform to their standard. Even the parasocial relationships — I think each of these aspects also have its own communication models and it would be interesting to study that!

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      1. Hi MEADOW123, I really like your idea that Kpop communication can be a discipline. In fact, from the birth of the first official Kpop idol group H.O.T in 1996 to now, not even twenty years, kpop has become like The virus has swept across the world, and concerts have been held in South America and Saudi Arabia, places that no one could have imagined. What is it that makes kpop so fatally attractive? I think the star-making system of Korean brokerage companies is similar to Aristotle’s persuasion techniques to a certain extent.
        First of all: Ethos, the original meaning is to use authority, high credibility and character to gain recognition from readers. In the star-making system of kpop, the agency first gathers teenagers who want to become idols for a unified and concentrated high-intensity singing session. , dance, acting, catwalk training, and then select candidates with outstanding strength and appearance, and send them for medical beauty treatment. After more than ten years of development, kpop has quietly instilled in consumers the idea of “being selected by a brokerage company to debut.” “They must be people with outstanding strength and appearance” and then show their true singing and dancing abilities to the public, everything is convincing.

        Secondly: Logos, everything about kpop idols can be measured by numbers. Apart from height and weight, the most intuitive ones are album sales, song rankings, and the number of clicks on YouTube videos. All numbers with intuitive impact will attract people to check them out. What exactly is the charm of a kpop idol with such high popularity? There is also a fan group that only likes idols with high popularity.

        Finally, there is the most important part of the Kpop industry, Pathos. In the hearts of fans, idols always have different false identities. They may be girlfriends and boyfriends, or they may be fans’ imaginary children. It also provides emotional value to different types of fans. Idol works because people usually cannot let go of things that they have deep emotions attached to.

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    4. I agree with your opinion. The observation of varying communication skills in college life, with some individuals relying more on online communication, draws attention to potential pitfalls that may arise, such as errors in understanding and weakened interpersonal relationships. Additionally, your recognition of the growing importance of diversity and inclusion in communication emphasizes the need for developing intercultural communication skills, a crucial aspect in navigating the complexities of diverse perspectives and cultures. Your commentary provides a thoughtful and comprehensive exploration of the communication model’s significance in addressing challenges and enhancing the quality of communication in both academic and entertainment contexts. It underscores the model’s role not just as a theoretical framework but as a practical and essential tool for navigating the intricacies of communication in our multifaceted society.

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    5. Hi, TUR52029!

      I couldn’t agree more with your view on the importance of the communication models! As someone who is also a college student and K-pop enthusiast, I’ve found that understanding the communication through these models has been very valuable in both school and entertainment contexts.

      In school, effective communication is very important, like when talking with classmates in discussions or presenting to professors. The communication model can provide people with a basis to navigate all sorts of interactions with clarity. Thus creating better understanding and collaboration.

      In the very vibrant world of K-pop, interaction is mainly virtual,making sure you understand the complexities of communication is essential for making meaningful connections with fans and idols.

      Overall, I agree that the communication model serves as an important tool for improving the quality of communication in all sorts of different scenarios, and I appreciate your insights that you’ve shared.

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    6. “. In addition, the rapidity of communication (and non-face-to-face conversations) can lead to inappropriate dissemination of emotions, “

      When conversing with friends via Instagram DMs or on LINE, I sometimes wonder if my emotions are not being conveyed. I’m someone who doesn’t use emojis very often, and sometimes people think I’m extremely cold to the people I’m conversing with. It is difficult to communicate with 100 words. I try to use emojis when I speak to people who are younger than me, and I try to use emojis to some extent with younger people. Since I am a native speaker of Japanese and studying English, it is difficult for me to understand how my English is being heard when I speak with people whose native language is English.

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    7. I agree with this opinion. Communication models are valuable tools for improving the understanding of communication in different communities and cultures. You also touch on the challenges of communication in modern society. Information overload and the proliferation of social media have made it difficult to discern true information and avoid misunderstandings. Moreover, the speed of communication may lead to the spread of inappropriate feelings and lack of understanding.

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  3. In this lecture, the professor started with two communication models, historical models
    and modern models. It made me understand that there was actually a clear communication model as early as ancient Greece. One large category of historical models is the combined model of Aristotle, Socrates, and Plato. Aristotle’s model advocated that Logos appeal to the audience’s rationality and establish logical arguments. Ethos appeals to the speaker’s status or authority, making it easier for listeners to trust them. For example, pathos and pathos appeal to emotion, trying to make the audience feel angry or sympathetic. This set of models reminds me clearly of today’s TV shopping advertising routines. Product companies often hire celebrities, experts, or individuals with authority in related fields to endorse their products. These characters add credibility to the product, such as Zwilling, a brand that uses Michelin-starred chefs to endorse it. Advertisements often use emotional triggers to create a sense of urgency or desire for a product. They may use storytelling techniques to evoke empathy or compassion, showing how the product solves a problem or improves the lives of those who view it. For example, advertisements often take advantage of the filial piety of young people to shoot narrative advertising short films to promote products that the elderly will need. TV shopping advertisements usually provide factual information about the product, such as its functions, specifications, and advantages. They can use demonstrations, testimonials, or scientific data to support a product’s effectiveness or superiority over alternatives. For example, show authoritative certificates to promote health products. All the advertising examples I mentioned above use logos pathos and ethos respectively. But usually it is not enough to use only one of them. It is best to use two or three to be convincing. In addition to the historical models used from ancient times to the present, modern People have the latest modern communication model, and the professor introduced the Berlo’s communication model as an example of a modern communication model. This model incorporated body language from the previous lesson and allowed me to understand a new, unexpected form of communication. Next, the teacher introduced Schramm’s linear SMCR model and emphasized its importance in terms of information sources. Modern people live in an era of information explosion. There is no cost at all to fabricate baseless false information. As a communication major student, I think we should be better equipped than the average person to identify false information.

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    1. I think you really have the ideas of ethos, pathos, and logos down. Using advertising as an example to show what each one is was very wise. Advertisements are something everyone will witness in their daily lives whether we like it or not, and understanding how they work to reel you in is important. You seem to have the knowledge to not only understand why they work but I bet you could make some darn good advertisments.

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    2. Hi, I couldn’t agree more with you on this point about modern disinformation fabrication not costing anything, and I believe that when we learn so many points about media information, we will be able to distinguish disinformation well and not be led by public opinion.

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    3. You are absolutely correct in the way you described how advertisements can use emotional triggers to promote a sense of urgency, and honestly sometimes it can be extremely underhanded and manipulative. I grew up seeing Dawn commercials of Dawn dish soap being seemingly used to clean ducks that were suffering from the massive oil spills happening around and after 2008. Scientifically, do I know if this is accurate? Absolutely not. I am very uncertain if dish soap is the best way to clean a baby duck suffering from the toxic chemicals left behind from oil spills, and this is exactly why people should not trust the things they see initially without doing further research, but lastly the fact that Dawn feels comfortable making those commercials in the case that it actually can’t and or should not be used for that circumstance is very telling about how unethical their practices may be. Whether or not the commercial is accurate people will sympathize with the emotions being triggered and find themselves trusting and then buying dawn dish soap.

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  4. I understand that Aristotle’s communication model indeed greatly helps in understanding and improving our daily communication. This model can be applied not only in interpersonal relationships but also in various environments, including work environments and other social interactions. Through understanding and applying Aristotle’s communication model, we can express our thoughts more effectively, better understand others, and establish a healthier, more positive communication environment. This understanding and application can bring many benefits in both personal and professional life.

    From this lecture, I learned that when speaking, I should use two of Aristotle’s persuasion techniques instead of just talking aimlessly. As I mentioned earlier, if we can apply these patterns in our personal lives, it can make our conversations more engaging and attract our friends to find listening to us very interesting. Furthermore, if we can apply these methods at work, that would be even better. Because if you can use Pathos and Logos, you can more effectively persuade your partners or even others you encounter in your work. This will enhance communication efficiency in your work. It would be even better if you could also have Ethos.

    I believe there are many problems with modern communication. Perhaps it’s because we’re in the digital age now, so no matter where you are, you can access a lot of information and intelligence. But because in this era, anyone can search and anyone can see, it leads to many people being misled. Since around 2016 (even earlier), I’ve noticed that modern internet news likes to use exaggerated headlines to write articles. When you click to read, you’ll find that the content doesn’t really address the main points. For example, recently on Facebook, I saw a headline about K-pop bullying, but when I clicked to read, I found out there was no such thing, it was only ‘suspected,’ with no evidence. And because anyone can freely write articles, the people providing information may not have credibility. This might also be what the professor mentioned in the lecture as ‘noise’ (which is an issue).

    Many people may only read the headlines and then believe or spread what they see to others. This can greatly mislead more people. So, living in this digital age, we should first carefully check whether what we see is true or false, instead of blindly believing all the information.

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    1. I agree, with the so much information being put out online these says its easy to be baited to believe in something that is not true. Aristotle’s modes of communication do give us a great ability to seem more intelligent, and make our conversation more intriguing to whoever we may be talking to. But how can we use logos if we don’t know if were are getting out information from a great source? How to we use ethos if we no one seems credible these days. Even proclaimed professionals use the internet to fear monger or spread their own opinions rather than spread facts. Pathos is used so much to gain followers and views that tears have become click bate, and we have become numb to it all. Are we becoming to de sensitized to all the information we are trying to digest through the internet?

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      1. hey VOLTAGESOCIETY!!!

        Thanks for the reply.

        To answer your first question, I think that we cannot rely solely on the information provided. To verify claims, consult reliable sources such as academic journals, established news organizations, and government websites. Check information from multiple sources whenever possible. In addition, we need to consider the source’s credibility. Are they experts in the field? Do they have a history of bias or sensationalism? Or for example, looking for websites with “About Us” sections that detail their mission and editorial process. The second question, I think that limiting the exposure might help to digest the information.

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    2. Hi
      I do agree with you that Aristotle’s communication model is used not only in interpersonal communication but also business field and other social interactions. Especially for marketing workers, Ethos, Pathos, and Logos are extremely important. If you want to sell a new product, using these three is the key to successful selling, I think.
      Also, I too think that all of us should carefully check whether the information is true or not. Believing every information you get from digital media may cause a big problem.

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      1. Hi, BOOHOOWOOO!!

        Thank for the reply!

        In today’s online world, being honest is super important! Imagine a marketer as a friend – the best ones are clear about what their product can do, listen to what people are worried about, and don’t try to trick anyone. They also connect with us emotionally, showing how their product can help us with problems or make our lives better, but in a genuine way, not by just trying to make us sad or excited. Finally, the best marketers use facts and figures to back up their claims, just like in a school report. This shows they’re being logical and helps us trust them more. So, with honesty, emotional connection, and using real info, marketers can win our trust in the digital age!

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    3. I agree with your suggestion that modern online journalism uses exaggerated headlines. I think it’s an interesting phenomenon that we usually call the “headline party”. I believe that there is a reason for it, and this kind of online news using exaggerated headlines is just to attract others’ attention.

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      1. hi JACKZHU!!!

        You’re correct, “headline party” is a catchy term for this type of thing. While these headlines draw attention, there is a significant drawback. I see a lot of clickbait headlines that frequently mislead us about the content of the article. This can make us feel frustrated and undermine our trust in online news sources. It can also make it more difficult to find reliable information online, which is particularly important in today’s world.

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    4. I also want to practice using two of Aristotle’s pursuasion techniques because I’ve noticed how I tend to ramble and go on when I speak and want to work on making my conversations more engaging and interesting with my friends and be a good communicator.
      I agree that there are many issues that come up with modern communication because of how digital everything is now. There is so much click bait with new sources and I completely agree with how articles exaggerate their headlines just to gain attention but don’t follow through with their excitement in their writing. People are so consumed with trying to gain views that the quality and credibility of things are continuing to decrease.

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      1. HI BLOGGER345!!!

        Oh that very good. I’m not the expert but I suggest you to present your points with clear facts or interesting details you learned from reliable sources. This will grab your friends’ attention and make your conversations more informative. Also, you might u se humor, relatable stories, or questions to connect with your friends on an emotional level. This will make your conversations more engaging and keep them wanting to hear more! I hope this helps you to persuade people.

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    5. Hello!

      I think it is important to utilize Aristotle’s method of communication when talking to others as you mentioned here. I think that using pathos and logos in conversation will increase the productivity of the topic or content. I am a waiter in a restaurant and when I talk to customers, supervisors, and co-workers, I always try to be aware of logos and pathos to have good communication.

      However, I am not good at emotional (pathos) communication and that is a challenge for me. On the other hand, communication using logos increases the efficiency of the conversation. For example, when explaining a meal or drink to a customer, I consider whether the content will arouse the customer’s interest. If the customer is made to feel that the meal is appealing, I consider that my communication is a success.

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      1. Hello, PONKOTARO!!!

        My suggestion to improve the pathos part is to imagine you’re recommending a movie to a friend. You wouldn’t simply say “It’s good,” but you’d tell them about the funny parts, the exciting scenes, or the characters they’d enjoy. Do the same at work! Describe the cheesy, juicy, or refreshing qualities of a delicious dish. Be enthusiastic, as if you are genuinely excited about the food, and your customers will be, too! This way, you’ll connect with them emotionally and improve their restaurant experience.

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  5. So to start from Aristotle’s model, I think it’s beautiful in its simplicity. I have seen the usage of ethos, logos, and pathos in classes like writing and reading, and it has really helped me improve how i convey my message to people either through speech, writing or any other form of communication. Even though this model is really old, it’s pretty much got the basics of effective communication. I would say that this is the thing that changed my understanding of communication a bit.
    After watching the lecture, I felt that this was a more detailed and meticulous elaboration on things that we just feel intuitively today as a society with media being present in our lives 24/7. I really liked the discussion about the gatekeepers of speech, I think it’s a very powerful instrument in controlling masses. This is one of the main issues in today’s communication on all fronts. One has to be more cautious than ever before in order to receive truthful information and this topic ties in nicely to the news; news outlets are numerous and it’s a great bit of work to find a good one. You have to constantly ask yourself: is this information relies too heavily on sensationalism or empathy (too much pathos is never good am I right), who is this info benefiting and how is it benefiting them?
    One more problem woth today’s communication I think comes from the internet messaging in the way that it’s really hard to interpret someone’s true intentions. I would argue most people spend the larger portion of their communication time online than in person and it has definitely changed how we communicate. There are things that I like to call “unspoken rules of texting”, which annoyes me to no end to be honest, but it is a thing and another aspect of communication evolution over time.

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    1. I think what you mentioned at the end of your post is really interesting, because I feel that internet messaging has become incredibly complicated and evolved into something that actually takes a lot of work to understand. As discussed in the lecture, the lack of knowledge that we have about individuals online, along with how diverse each individual can be, can lead to some difficulties in communication that aren’t present when communicating in person. If the message quality is lacking clarity, or isn’t presented in a way that is very easily understandable, the message can be easily misconstrued in a variety of ways, even if you’re talking to someone that you usually have no trouble speaking to in person, like texting a close friend.

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    2. I agree with this opinion. Aristotle’s model of ethos, logos, and pathos is a classic framework that provides the basis for effective communication. Understanding this model will help you improve your forms of communication such as speaking and writing. This model also gave me a better understanding of how to effectively communicate my message. Furthermore, in modern society, media plays an important role in our lives. Discussions about the credibility of news outlets and information will be particularly important.

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  6. The crash at Haneda airport on January 2 is a great example of the importance of communication.  The crash occurred after a Japanese Coast Guard aircraft moved onto the runway while another aircraft was trying to land.  Based on the news stories the crash seems to have been the result of miscommunication between the Coast Guard Pilot and Air Traffic Control (ATC).  All communications between aircraft and ATC are recorded so the crash investigators know exactly what was said.  Air traffic control told the Coast Guard pilot to proceed to a location next to the runway.  The Coast Guard pilot repeated the instructions back to ATC but instead of going to the designated spot he moved onto the runway, leading to the crash.

    Schramm’s communication model is useful for looking into this incident.  Communication between air traffic control and aircraft is always 2 way so the loop model makes sense.  Any time ATC gives a pilot an instruction the pilot repeats it back to let ATC know that they understand and will obey the instruction.  There’s also the issue of coding and encoding.  Communication in aviation is very different than communication in daily life.  As this incident demonstrated, miscommunications involving aircraft can be deadly.  That’s why pilots and air traffic controllers use very specific language to communicate back and forth.  In the US the exact phrases they use for specific instructions are all listed in a document called Federal Aviation  Administration Order 7210.  Pilots and air traffic controllers memorize these phrases.  This makes the encoding and decoding process much easier because, in theory, both parties are supposed know exactly what the other means.  Phrases like “clear for takeoff”, “taxi” and “line up and wait” have agreed upon definitions so neither party has to assume the other’s intention. 

    Aristotle’s communications model can also be applied to this situation.  Often times, air traffic controllers have the lives of everybody on board a plane in their hands.  In poor weather it’s possible for a pilot to land a plane without being able to see the runway by listening to the instructions of an air traffic controller.  This system only works if there is complete trust between pilots and air traffic controllers, ethos, both know that the other is well trained and can be relied on. Logos also plays an important role.  Pilots understand that following ATC instructions is the best way to make it safely to their destination. I don’t think that pathos plays much of a role in this style of communication.  Pilots and air traffic controllers are talking to each other in order to accomplish the common goal of getting everyone on the ground safely, their emotions don’t really come into play.  During emergencies pilots and air traffic controllers are trained to remain calm and dispassionate.

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    1. The crash at Haneda airport on January 2 is very relevant to our discussion topic. As you mentioned, the cause of the major accident was a communication problem between Coast Guard pilots and Air Traffic Control. I was very concerned about this accident because I too have had the opportunity to fly overseas often. I hope this kind of communication problem will never happen again.

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  7. I think communication models are important because they help us understand how communication works and allow us to analyze and improve our communication interactions. Taking a government press conference as an example, we can apply the transactional model of communication, where the press conference consists of a government spokesperson conveying information to the journalists, while the journalists ask questions and receive feedback, which creates a good two-way communication process. For me who attended this lecture, it changed my understanding or view of communication and provided me with a basic perception of communication. However, problems in modern communication can come from multiple sources, such as the rapid spread of misinformation and fake news, information overload, and an online environment filled with hate speech. Regarding Aristotle’s model, the emotional appeal (pathos) is the most interesting point for me. I once watched the TV series Rome from HBO, in which the city’s press secretary reads out the most recent major events in the city of Rome in a passionate and articulate manner. It made me realize that in speech, emotion is recognized as the foundation of persuasive communication, and it effectively reinforces credibility in communication.

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    1. I agree with your opinion. Communication models provide a framework for understanding and improving how communication works. For example, by analyzing government press conferences using a transactional model, we can understand the information transfer and feedback process and recognize the importance of two-way communication. Aristotle’s ideas about pathos are also interesting. Emotional appeal is an important element in communication that increases credibility and persuasiveness. Communication with emotion appeals to people’s hearts and can convey messages more effectively.

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  8. Communication models are important because they assist us in deciphering what reaches the receiver and how, they help us to understand and break down different ways to communicate. I prefer the Berlo’s model because it can include ways of communication that do not involve media, such as body language or something as subtle as a decision in our appearance, for example, if I wore a nice dress shirt for a job interview and combed my hair to convey that I take events such as this seriously, and therefore making a good impression.

    Using this model to analyze the picture slides in this lecture, I can discern when Donald Trump is the sender, the source, and when he is not. In the second slide, there are images of ear pieces connecting Trump to other people, implying that he is not the source. In a lecture, the words being presented not correlating with what the speaker actually thinks could be an issue. The speaker could be fed false information, and spread misinformation throughout a mass audience. Berlo’s method describes both the source and the receiver with knowledge, attitudes, social systems, cultures, and communication skills. They both have all of the qualities, but what exactly they may pertain to, no one can be sure because we all have different perspectives and have had different experiences.

    In the second slide of the exercise in this lecture, mixed messages could be sent, in this case to a large or mass audience, because the message he says could either be his own words or someone else’s. If people know Trump and his opinions well enough, reciting lines others are communicating to him secretly could throw off the receiver because it may not sound consistent to the person Trump has presented himself as. This inconsistency can lead to confused feelings of distrust or even betrayal, causing the receiver, in this case a mass audience, asking “Why would he say this?”

    In the third image, Trump has posted a tweet, but because the message itself appears to be mistyped, people attempted to interpret what the mistyped word could mean, leading to everyone not understanding his message and misinterpreting in different negative ways, or even lead to making conspiracies of this being a different language. Depending on the message and where the confusion is, this type of communication through Twitter can even lead to an audience with one opinion manipulating the situation to say “This is what he meant, he agrees with my opinion!” No matter what the sender actually meant. In this case, this type of communication can also cause the receivers to believe he should be discredited, asking why a leader in such a high position would post something incomplete or mistyped.

    In the last slide, Trump appears to be using television as a medium to communicate with a mass audience, but TV has many details in terms of communication that can disrupt the message being communicated. The slide shows this through the images of cameras, lights, satellites, cameraman, and broadcasters. All of these are further steps in order to communicate, but come with their own faults at times. In this situation, Trump is probably in a studio on a set with the lights being fixed to compliment the set and speakers on it and cameramen have to be placed in order to catch the best angels in order for the broadcasters to cue when to go on air to any and all watching. But the connection could be lost if the satellite go out, and the soaker could be cut from being on air if they step to far and the broadcaster decides to stop airing, and the cameraman could poorly use the camera in order to make the speaker look unprofessional. The camera itself could also stop working or even loose footage, as well as the lights breaking. They could fall on set at worst or just stop working, casting the set in darkness and causing the broadcasters to stop and give time for those on set to fix the situation. All of these are examples of obstacles that could prevent the message transmitting from the sender to the receiver. There also seems to be a scriptwriter included in these images, which I first interpreted to be a student taking notes. Since this is a scriptwriter, however, for what appears to be a comedy skit, the words being said, whether they are jokes or opinions, are not the speakers words unless they had a say in what to write in said script. These words could be the thoughts and opinions of someone else, whether they are the scriptwriter or someone suggesting what to write. The idea of a skit with Donald Trump and death could be one person’s idea, but taken advantage of by another to create a script with a deeper meaning to an audience member.

    I also agree with the professor’s points in Aristotle. Though communication has evolved in terms of the media we use, providing more outlets to more people, Aristotle seems to have the roots of communication recorded in the main points of his model. If I were to create a model for my own reference, I would probably base it on Aristotle’s and go in a similar route to Berlo’s model used with breaking down each point.

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  9. The history of ethos, pathos, and logos being defined and refined by Ancient Greek philosophers and honed by writers over the centuries since was perhaps my favorite part of the lecture. The basis of this communication model is to connect an audience to the topic being spoken of using three writing tactics: ethos, appealing to the status/authority of a figure to sell the point in order to create a form of trust between the writer and recipients; logos, the use of logic and factual evidence to prove whatever point may be used and back the general idea; and pathos, which appeals purely to emotion, often looking to inspire someone to act on rash emotion with little time to think it through, or to gain sympathy to a genuine cause. This works incredibly effectively when done properly, and it’s interesting to look at what sort of media utilizes ethos, logos, and pathos–for example, I see pathos being used in copious amounts in order to override a recipient’s sense of logic by appealing to immediate, often visceral, emotions. This is especially true in propaganda, where the use of logos must by definition be limited in order to sell an idea that may be fundamentally flawed as fast and effective as possible to a large audience. I can see ethos being used primarily for promotion, especially in advertisements or political campaigns. Endorsing a person who is deemed an authoritative figure encourages the audience to trust the media being presented. Logos is often used in small pieces in order to factually back an argument, but in certain cases, a report can be purely logos–such as a statistical analysis. What I find especially interesting is how you can see these three methods combined in an important publishing such as the news. Where we may assume or prefer a news station/anchor that relies almost purely on logos to report on an incident, more often than not sprinkles of pathos and ethos are too used in an attempt to effectively sell the story. No one will care to simply read statistics on, say, the amount of homeless individuals in America, but if you share a picture of a child shivering in the cold or starving due to a lack of access to food, it almost immediately inspires people to care. This isn’t necessarily a bad thing, sometimes noble causes need to utilize pathos and the authority of ethos to bring support for a cause–but it can equally be used to skew truth.

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  10. Aristotle’s model of communication of ethos, logos, and pathos has been around for centuries, and it shows how critical those aspects of communicating are in order to present your message clearly. Thousands of years later, we continue to use the same model as these three core elements are important in improving the value of our communication. In today’s world, technological advancements are constantly evolving, and people rely on media more and more as a form of communication. However, that creates some issues in communication regarding ethos, logos, and pathos as it makes it easier for misinformation to spread, and people can be more likely to be manipulated by exploiters. With social media and other online platforms gaining increasing popularity and users, misinformation is much more likely to spread as people easily believe what they read online without checking the credibility of the source. It creates a challenge for people to distinguish between what is real and what is fake and can cause distrust and uncertainty of what is truly correct. A recent example of that is the coronavirus. With such a wide spread virus shutting everything down and causing people to stay home, the only form of connecting with one another was through technology. While many people utilized their outlet in positive ways, many went on platforms to share harmful theories and spread false information to push their narrative. It caused a lot of unnecessary hatred for accused parties and a distrust towards the medical field. While people have the freedom to say whatever they want, they abused their platform and created skepticism in sources of authority that were traditionally trusted. Another issue is the emotional manipulation caused by greedy corporations and people seeking to use consumers and followers for their benefit. This could be through advertising and viral content appealing to viewers emotions. People may fall for that kind of content easier as it affects their emotions, causing them to trust the source without realizing the reality of what the company may be trying to do. A big example of this is on Tiktok, where influencers collaborate with companies to try and sell a product. While it may not be good in quality, influencers are more likely to promote it as it gains attention from viewers, increasing their following and brand deals are usually paid. Companies also benefit from this as big influencers have a big and loyal fan base, ensuring that their sales will increase. These are just a couple examples of how communication is flawed in this environment where technology is continuing to be a big part of our day to day lives and how Aristotle’s method of communication is continuing to be challenged.

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    1. I agree that social media and online platforms may produce false information. The lack of traditional gatekeepers, combined with anonymity, makes it difficult to determine the source’s credibility (ethos). People are easily duped into believing emotionally charged (pathos) “news” without verifying the facts (logos). Unfortunately, the COVID-19 pandemic served as a example, with terrible effects due to unfounded theories. Furthermore, corporations and influencers frequently use the emotional aspect of communication to their advantage.  They may damage logic or the true quality of their products by creating narratives that pull at our emotions (pathos).  This harms trust and causes consumers to make decisions based on their emotions rather than a thorough understanding of the facts. The ease with which information, both good and bad, can spread online creates a significant challenge to the integrity of Aristotle’s model. We must become more critical information consumers, asking for credibility and basing our responses on logic, rather than reacting emotionally. It is a new and necessary skill set for modern society.

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  11. First of all, Understanding models is efficient in many ways, not just in speaking. The communication models exist even on the internet or media such as TV or online chatting systems. It is essential for a modern digital communication society. In particular, the Aristotle communicative model can be considered essential to all communication styles. I have taken academic writing classes in past terms. As an example, I read an article in which the author utilizes pathos. While it is common knowledge that ethos and logos enhance credibility to the reader, I could understand that pathos can also play a role in enhancing credibility. However, I personally do not think that utilizing pathos in academic articles gives the reader a good impression. I think readers hope that academic sources do not reflect authorship and emotion. Therefore, Aristotelian communication should be used differently depending on the situation (For instance, academic articles, casual conversations, or advertisements).

    In addition to this, Today’s communication is dominated by digital communication. Roughly since the early 2000s, e-mail, websites, and social media have become popular among people. In fact, digital communication is convenient because it allows people to communicate and act over long distances. However, it cannot be overlooked that digital communication has its disadvantages. Internet users tend to trust too much information obtained from the Internet. This is especially dangerous for young people and needs to be controlled by parents and private companies. In other words, the gatekeepers of mass communication that the professor mentions in his lecture are very relevant. The private sector needs to limit the information it gives to young people and share as much credible and accurate information as possible. Since the development of the vaccine for coronavirus, people have debated whether to vaccinate or not. Social media and news outlets in Japan reported that there was a risk that the vaccine could change a person’s genetic makeup. This is still an unclear topic, but I do not think it is a good idea to generalize it online. Secondary damage would be to cause anxiety and psychological trauma to those who have already been vaccinated. Therefore, the media needs to limit the information.

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  12. To start things off, I think communication models are important, for us to know how communication really works by means of understanding the process, analyzing, and solving conflicts, and honing our skills in communication. As we talk further about communication in general, I am really interested by Aristotle’s three modes of persuasion — the logos, ethos, and pathos. What I know about these three is, logos represents factual evidence, a fact that can support your claim, ethos, where you would use credibility, and pathos, for describing your emotions to deceive your audience. And these three modes of persuasion in conveying a message, are still being used as of this day and age. For instance, Arnold Schwarzenegger published a video in YouTube stating his sentiment about the Russo-Ukrainian war. In that video, you can observe on how he used these three modes of persuasion. The logos is where he stated about 100+ U.N. Countries of voting Russia as the aggressor, ethos, is where he used his credibility by sharing his experiences with the Russian people, especially Yuri Petrovitch as his hero, and pathos, where he expressed his emotions when he said that he had nothing but affection for the people of Russia. This is how Aristotle’s three mode of persuasion is effective.

    Moving forward, we all know for a fact that social media platforms dominate the modern communication. However, there are a lot of disadvantages of using it. For instance, the information that are being exposed to social media is concerning. These informations tend to be very disturbing at times and can really affect our mental health. And what’s concerning is that kids, as early at the age of 3 are exposed to social media platforms, which can really affect their psychological behaviors. These are only one of many examples as to why this kind of modern communication is a problem, and I think we can only prevent this happening by having the companies behind them filter the unnecessary infos and only deliver what’s important.

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  13. Ethos, pathos, and logos are concepts I have learned in many classes and have always found them intriguing each time because of how balanced the system is. It takes all the important aspects of writing, speaking, and more while giving you an in-depth analysis of how to cover key points to successfully make an argument. Ethos represents a speaker or writer’s credibility, respect, and all-around status because an audience wouldn’t want someone who doesn’t have some sort of background connection to a topic they are arguing about, it’s like asking a McDonald’s worker to make a valid argument against NASA’s operating systems, no one would take them seriously since they don’t have any connection to NASA at all. Pathos revolves around emotion and how you can get your audience to feel attached to your argument or writing because giving them an emotional connection keeps an audience hooked and with a connection, it won’t be so hard to persuade the audience and have them agree with your argument. Finally, Logos represents your logical argument and evidence, you need some sort of evidence to persuade your audience otherwise your argument just seems like a bold claim rather than a valid argument you are proposing. You can’t work for NASA make an argument against NASA and have no evidence for your argument against NASA. Harold Laswell’s formula of 1948 was one of the first models of communications it was also very influential for its time inspiring many other communication models to come. This model summed up all of the communications in 5 basic terms and questions. Who, Says What, Channel, To Whom, With What Effect. Just a year later a new formula was created and proved to be a bit better than Harold Laswell’s model from 1948. In 1949 The Shannon Weaver Mathematical Model was created and took some inspiration from Harold Laswell’s formula. This model was made on the idea that communication is linear and a one-way process. Rather than 5 basic terms that were used in Harold Laswell’s formula, The Shannon-Weaver Mathematical Model consists of 6 terms that include Information Source, Transmitter (Encoder), Channel, Noise Source, Receiver (Decoder), and Destination. This model refers to a source or person that has a message to communicate to others. A few years go by and in 1954 a new model with a completely different layout has been made. Schramm’s Model of Communication was made, and this model completely ditches the idea of communication being linear and one-way compared to The Shannon Weaver Mathematical Model. The model represents a sort of feedback loop featuring a circular-shaped model whose success depends on the fields of experience between the participants. The model features 4 different terms that go around in a loop the first point includes Encoder, Interpreter, and Decoder which then moves on to the message, and then another point that features Encoder, Interpreter, and Decoder which then moves on the Message again and by now we can understand that this is a feedback loop and keeps repeating itself. Now in 1960, a new model has been created called Berlo’s Model of Communication which features many different terms. The model is used to transfer information between participants in fact it views communication as a whole as a transfer of information, the sender turns a thought or topic into a message or encodes the message. This model features just 4 different components however, each component consists of many terms. The first component is the Source which includes Communication Skills, Attitudes, knowledge, Social System, and Culture. Component number 2 is Message which consists of Content, Elements, Treatment, Structure, and Code. Component 3 is Channel which includes Hearing, Seeing, Touching, Smelling, and Tasting pretty much our basic senses. The last component being Receiver includes the same exact terms as our first component Source which are Communication Skills, Attitudes, knowledge, Social System, and Culture.

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    1. I agree that about ethos, pathos, and logos are powerful communication tools. I believe that is fundamental because they address the critical issues of credibility, emotion, and logic. A speaker who lacks credibility (ethos) will not be taken seriously, even if they make some valid points. Purely logical arguments (logos) can appear dry and fail to stir up emotion. Emotion (pathos), without a foundation in fact or credibility, will most likely fall flat as well. The most effective arguments skillfully combine all three of these elements. I agree with your analysis of communication models. It’s interesting to observe how they’ve evolved. Harold Laswell’s 1948 model, which focused on the “who, what, where, to whom, and with what effect” of communication, provided a solid foundation. The Shannon-Weaver model expanded on that by including technical elements such as messengers and receivers, which are essential for understanding communication in the age of telecommunications.

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  14. Communication models are incredibly helpful, as they aid our understanding of how a message is sent and received. They allow us to understand the complex variables that can shape a message after it has been sent, and knowing this can allow us to better clarify what we are trying to say, or help us understand the sender’s perspective. Models that I found relevant and beneficial for modern life were the ones that were cyclical, such as Schramm’s Model. As we are more interconnected than ever, with more people having a widespread voice than ever before, these models are more likely to be considered. For example, the gap between politicians and the people has arguably become a lot closer through social media, allowing for discourse that may not have been as accessible a few decades ago. Also, considering the internet, the Interactive Model for Internet Age Communication and the Two-Step Flow Models are also very relevant. Together, they show how easily messages can spread, and also how easy it is for people to become opinion leaders. 

    The ability to control and alter the original opinion spread by mass media through social media can have both drawbacks and benefits. One main benefit of this, of course, is that we no longer need to accept the conclusion that message creators draw for us, and can shift narratives to what we find logical. With mass media, this one-way message was not beneficial for critical thinking on its own, but with more transactional ways of communicating, it is now much easier and accessible to reach your own conclusion of a news article or opinion piece. This can also be a drawback, as some people will inevitably push back against what they are biased against and draw illogical conclusions. Since everyone now has the potential to become a powerful opinion leader online, there is also a higher chance that the messages they spread will be skewed towards several (possibly irrational) biases, compared to traditional media, where there was often only one source or bias that was presented. While opinion leaders on social media like Twitter might seem to be more down-to-earth or “for the people,” they too can be gatekeepers in their own merit, excluding facts or context to fit their narratives. This is when gatekeeping becomes determined less on the routine or organization levels and more on the personal level. While gatekeeping on a larger level can be biased, it is generally consistent with the organization it is connected to. For example, the politics of Fox News and CNN are consistent throughout their reports. However, when individuals are exposed to a platform like Twitter or Instagram, where news can be presented through any and all lenses, it becomes wildly inconsistent and messy, which can lead to people being exposed to flawed or downright incorrect information.

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    1. I agree with your argument that communication models provide valuable insights into the complexities of message exchange. They help us understand how various factors influence what we send and receive, allowing us to improve our communication and message interpretation skills. The cyclical model such as Schramm’s is relevant in today’s interconnected world. These frameworks recognize the two-way communication, in which the sender and receiver constantly interact with one another. This is aligned with the greater connectivity enabled by social media, which reduces the distinction between traditional media and audience participation. The example you gave emphasizes the rapid spread of information and the growth of online opinion leaders in today’s digital environment. These models help us understand how information spreads and how people influence others’ perceptions. While you recognize the advantages of increased accessibility and critical thinking made possible by social media, you also highlight the risk of confirmation bias, misinformation, and biased narratives spread by online opinion leaders. It’s interesting that you pointed out that on social media sites like Twitter and Instagram, gatekeeping has become more personal. People on social media have the ability to select content that supports their personal biases, leaving out crucial details, in contrast to traditional media, where gatekeeping may be more uniform within an organization. This can lead to the spread of incorrect or incomplete information.

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  15. The first time I heard about Aristotle’s model of communication was in my Communication and Public Life class. I first read the article in that class and learned that it can be divided into three major categories: ethos, pathos, and logos. Also, in many other classes, words about Aristotle’s communication model often come up. Ethos, pathos, and logos are unconsciously constitutive of the communication we engage in every day, and we speak with our friends and family according to these principles. Ethos is trust, pathos is empathy, and logos is logic. If any one of these is missing, it is difficult to activate communication. For example, when a passionate person wants to sell something, if he sells a product with an emotional appeal, but lacks the logical appeal to explain why he wants to sell the product and what characteristics the product has, would you want to buy the product? Also, if you cannot explain logically, trust will not be generated, and this may even affect your ethos. Therefore, all three elements are essential for communication to persuade others.
    In lectures, the Internet has become a part of people’s lives, making it easier than ever to obtain information. And one major problem has arisen. And one big problem has arisen: social media and communication have had a major negative impact. Recently, there has been a problem with malicious comments by people trying to bring other people down through unsubstantiated tweets and statements. When using social media to communicate, it is easy to have miscommunication because you cannot see the other person’s face. This is one of the many areas where the three elements of Aristotle’s communication model are missing, so a variety of communication problems tend to be extremely prominent online. However, people are amused and comment on tweets that have no basis in fact, they slander, and they feel that ethos, pathos, and logos are not in place online.
    Thus, using the three elements of persuasion which are ethos, pathos, and logos, we can figure out which elements are missing from our speaking style and strengthen them using the appropriate methods to make our stories more persuasive.

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  16. Communication models are an effective way of breaking down and dissecting various forms of communication, especially when the goal is understand what is being communicated, how, and why. These questions may seem redundant but when analyzing media like news it is extremely important to be able to decipher these questions as the power of news media has been historically shown as a force able to influence the masses and frame narratives. Whether its global wars, crimes against humanity, or environmental issues, news media has the capacity to frame what the general population thinks because most people are susceptible to believing their first knee-jerk reaction. If people were to analyze media more precisely they would learn to be able to sift through media more quickly and detect propaganda or malicious forms of media meant to instill a specific narrative into the minds of the masses using misinformation. 

    Models like pathos, logos, and ethos, can be used as a way to identify how and why information is being communicated. Between the type of information used to the tone that’s speaking down to the music being played in the background, media has been known to try and sway individuals’ emotions or appeal to their sense of logic potentially through fear tactics. Manipulation via media like the news is so common place because people are willing to accept the things they hear from people they deem trustworthy and their sense of trustworthiness often lies with those who have the money to afford the professional aesthetic people look for when watching the news. 

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    1. As you say, by using communication models it is important to understand what is being communicated, how and why, especially when analyzing information sources such as news media. News media also have the power to influence the public and construct a particular narrative. Therefore, I very much agree that it is important for people to develop the ability to analyze media more accurately, detect propaganda and malicious forms of media, and filter out misinformation.

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  17. In my opinion, the reason communication models are important is that when learning about communication, processes can be visualized as information, making it easier to understand. Also, I agree half that two Pathos, Ethos, and Logos are reliable senders about Aristotle’s model, but I think that they have an order of priority. Also, sometime all of the elements are required. People are usually more likely to trust someone if they only have Logos and Ethos, even if they do not have Pathos basically. However, I think that those priorities may change depending on the situation and purpose. Of course, in cases where knowledge and theory are emphasized, such as in academic discussions and paper presentations, in cases where emphasis is placed on evidence and clauses, such as in legal litigation and negotiation, and in cases such as medical diagnosis and treatment, expertise and experience are required. Logos and Pathos are very important elements when important. In these case, Pathos will not be useful for gaining trust.

     On the other hand, what about communication in everyday life? Ethos is probably of little use in this case. For example, imagine a situation where a husband and wife or parent and child are arguing or having trouble about something, and let’s say a couple are arguing about how to spend money. In this situation, you can imagine that my husband’s insistence that I’m right because I’m an economics expert will not have any effect. Pathos and Logos will often be effective here. Communication in daily life often involves emotions and values. For example, when a husband and wife argue about how to spend money, it is likely not just a financial issue, but is often rooted in mutual feelings and values, such as mutual trust, respect, happiness, and dissatisfaction. In such cases, ethos and logos alone will not be able to relate to the other person’s feelings and values and will be less persuasive. Therefore, it should be more important in everyday life, such as between couples, to be able to appeal to the feelings and values of the other person by pathos, to gain empathy and understanding, and to present logical suggestions and solutions tailored to the feelings and values of the other person by logos.

    Finally, all of these elements will be necessary in a business setting. If the other party in a business situation is flawed in even one element, it will be difficult for you to trust them. For example, if pathos is lacking, the other person will question the emotion and appeal of your message. Specifically, no matter how credible a person is, if they speak in a very quiet voice and look unmotivated in a business situation, you feel insecure about their opinion, don’t you?

    In this way, Ethos, Pathos, and Logos are all important in communication, but the priority of what is important varies depending on the situation, purpose, and audience.

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    1. I agree that communication models are useful tools for capturing the complexities of communication. It helps to understand the various elements to visualize the process using models such as Aristotle’s Pathos, Ethos, and Logos. While you agree and disagree that these elements are equally important, I believe your analysis shows that their priority varies depending on the context. You’ve great examples to support this point. In formal situations, such as academic discussions, Logos and Ethos take precedence because evidence and expertise are critical. However, in everyday communication, especially in close relationships, pathos frequently takes center stage. Your example of a couple arguing demonstrates how appealing to each other’s feelings and emotions is critical for developing empathy and understanding, as compared to relying solely on logic (Logos) or credibility (Ethos). Moreover, the observation about business settings strengthens the argument. While all three elements are required for trust and effective communication, missing any of them can result in a gap. For example, a lack of Pathos (emotional connection) can detract from the persuasion of your message, regardless of your expertise (Ethos) or logical arguments.

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  18. If I had to choose my favourite communication model would be Berlo’s because of how complete it is and how it encompasses what I think to be the major most important parts of communicating a message. I feel ideally a better model would combine aspects from all 3 as it seems they all cant encompass everything. Like Berlo lacking this idea of Noise and Aristotle’s focusing on 3 simpler elements. If we wish to make a model that includes everything we should try to find away to include how each model breaks it down into one master model. I think each framework has its own unique use case and can be helpful for scenarios that call for a break down in that way. For example a research paper being broken down by Aristotle’s model makes a lot of sense considering usually we are just trying to present this specific information and things like external noise and cultural are less relevant to the way the paper is constructed. While a AD could rely heavily on Berlos model since it breaks it down to understand how many factors will play into how the message should be sent. Hence why I don’t think we say many translated ads and usually they are localised or made to be entirely different for different regions but research papers and such can be translated and still function almost entirely fine.

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  19. I also believe that agree that Aristotle’s communication model of Ethos, Pathos, and Logos is a great tool for understanding and improving our communication skills. Interestingly, you pointed out that we unintentionally use these parts in our daily interactions. Even though the model can be intentionally applied to improve communication, most of us use a combination of them in our everyday conversations with friends and family. The example of a passionate salesperson shows the interdependence of these elements. While emotional appeal may initially capture attention, a lack of logical explanations about the product’s features and benefits can hinder persuasion and result in a missed sale. I believe that the difficulties caused by online communication, particularly on social media. The lack of nonverbal cues makes it difficult to determine the intended meaning, resulting in misunderstandings and misinterpretations. This may increase the negative effects of hateful comments, negativity, and false claims that frequently appear in online spaces. In such cases, the absence of Ethos and Logos frequently causes these negative interactions. Furthermore, the anonymity and ease of commenting may contribute to the decreased importance of Pathos in online communication. You make a really good point about using the model to find and strengthen the areas in your communication style that are lacking. By including Ethos, Pathos, and Logos into our communication, we can strive to be more persuasive, empathetic, and effective communicators in a variety of settings, both online and offline.

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